Bruno Latour is well-known by Russian language reader as the sociologist of science and researcher-constructivist. Latour-philosopher and Latour-theorist are much less popular in Russia than Latour-researcher and Latour-epistemologist. The published article “On Interobjectivity” is a fundamental research of the nature of social interaction. Its key concerns are quite far from the traditional questions of the sociology of knowledge. Rather, it is about the revision of the basic sociological concepts that are not able to adequately express the intuition of the changing world. And here the text itself – its composition and style – turns to be the valuable illustration of the strategy of gaze developed by Latour.