The article argues that the logic and prospects for resolving a continued crisis in sociology will lead social scientists to reconsider the idea of 'social analytics'. The paper advances a general view of prominent scholars about sociology being in crisis since the 1970s. It articulates the theoretical and methodological necessity of transforming sociology into social analytics in the age of artificial intelligence and artificial sociality. The paper proposes the basic characteristics and discusses essential elements of 'social analytics' as a transdisciplinary and potential anti-disciplinary academic subject. The authors assert the key components of social analytics in the principle of "three A's": •Articulate the problem. •Analyze how and what to do with it. •Argue one solution, which is nothing more than a new question. The paper argues that an explicit and systematic engagement with social analytics provides a more accurate portrayal of an unstable social world. It opens the potential for empirical and theoretical inquiry into new realities in capitalism/s development and offers a compelling alternative for challenging dominant frames for discussing the future of sociology and sociologists.