The presented theory-oriented article describes the main elements of the counter-finality production mechanism in the constitutive order, and provides an empirical illustration. The counter-finality in Elster’s theory is an unintended consequence that generates collective action in order to overcome this contradiction and contribute to social change. However, this approach ignores the very process of producing counter-finality and does not correspond to the realities of everyday life. Focusing on everyday interactions allows to describe the counter-finality production process and to define this phenomenon in a different way. Firstly, the connection between counter-finality and the constitutive order is indicated: counter-finality occurs when the constitutive order is violated, but counter-finality creates conditions for the constitution of a new order. Then, a set of concepts is derived from the definition of counter-finality, its properties and examples, and from the description of the constitutive order conception: intentional action, lack of coordination, space, time, informational background, and sequence of actions. These concepts can be used to describe the process and conditions for counter-finality production in the constitutive order. In a specific empirical study, the case of a queue in a subway car, these concepts are elements of the production mechanism that influence each other and together create counter-finality.