In his classical paper C. Wright Mills suggests a novel view of the motives within the framework of sociology of knowledge. Contrasting an approach of sociology of knowledge to subjectivistic understanding of the motives as outer manifestation of the inner elements, Mills locates a particular types of action within typical frames of normative actions and socially situated clusters of motive. Motives is something that is imputed and avowed by actors, therefore it is necessary to consider, first, how different motives are assigned by different actors to themselves and others in certain social and historical situations, and second, how different vocabularies of motive conflict with each other and replace each other over time. In this case motives are not a manifestations of some inner impulses but a justifications of the behavior.