The text features the response for the paper by Vadim Volkov «Words and acts». This is the next turn of the discussion between theory of practices and frame theory. The author attempts to raise the fundamental problem of sociology of everydayness anew, and to answer the question: «How, with the help of frame analysis, to bring back the transcendent into the investigation of the everyday world, without transforming the sociology of everydayness itself into another form of moral philosophy or ethical doctrine?».